A unique, immersive, interactive experience designed to promote employee engagement with the 2012 sponsorship
A series of films to promote the Lloyds Banking Group sponsorship of the 2012 Olympic and Paralympic Games. Specifically the films were designed to promote employee engagement with the various aspects of the sponsorship - Sport, Mind and Body, Culture, Community, Business and Regional.
The films were designed to work as part of the interactive POD experience utilising a 152.4cm plasma screen, with touch screen technology allowing for data capture and viewer interaction/selection. In addition to video content for 2012 POD, the brief extended to producing a promo film, for use on the clients intranet, to promote the POD tour.
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